Porn in the USA: Conservatives are biggest consumers
16:18 27 February 2009 by Ewen Callaway
Americans may paint themselves in increasingly bright shades of red and blue, but new research finds one thing that varies little across the nation: the liking for online pornography.
A new nationwide study (pdf) of anonymised credit-card receipts from a major online adult entertainment provider finds little variation in consumption between states.
"When it comes to adult entertainment, it seems people are more the same than different," says Benjamin Edelman at Harvard Business School.
However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds.
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The biggest consumer, Utah, averaged 5.47 adult content subscriptions per 1000 home broadband users; Montana bought the least with 1.92 per 1000. "The differences here are not so stark," Edelman says.
Number 10 on the list was West Virginia at 2.94 subscriptions per 1000, while number 41, Michigan, averaged 2.32.
Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year's presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama.
Old-fashioned values
Church-goers bought less online porn on Sundays – a 1% increase in a postal code's religious attendance was associated with a 0.1% drop in subscriptions that day. However, expenditures on other days of the week brought them in line with the rest of the country, Edelman finds.
Residents of 27 states that passed laws banning gay marriages boasted 11% more porn subscribers than states that don't explicitly restrict gay marriage.
To get a better handle on other associations between social attitudes and pornography consumption, Edelman melded his data with a previous study on public attitudes toward religion.
States where a majority of residents agreed with the statement "I have old-fashioned values about family and marriage," bought 3.6 more subscriptions per thousand people than states where a majority disagreed. A similar difference emerged for the statement "AIDS might be God's punishment for immoral sexual behaviour."
"One natural hypothesis is something like repression: if you're told you can't have this, then you want it more," Edelman says.
What really cracks me up is the fact that these conservative states, (ignorant about most things, especially about things related to sex), are just as ignorant about online porn! With sites like RedTube, PornHub and Youporn, you don't even have to pay anymore!
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